In 2015 Vida owner Shawna LaBella, and her husband John, became proud parents to their daughter, Auburn. At 3 months old, Auburn was diagnosed with a rare chromosome disorder called 1p36 deletion syndrome and severe food allergies. In 2016, Shawna began experimenting with food to not only meet Auburn's needs, but to create foods she would enjoy.
In 2020, Shawna jumped at the opportunity to become the owner of Vida pancakes with a mission to provide hope and resources to families struggling with food allergies. Vida is a woman-led small business with a goal to provide familiar foods you can trust, while providing nutritious and delicious pancakes for the whole family.